Get Found in AI Search: A Leader’s Guide to AEO (Answer Engine Optimization)
1. Executive Summary: The New Battleground for Business Visibility The era of digital marketing defined by a “list of blue links” is over. We are currently witnessing a tectonic shift as legacy search engines evolve into AI-powered “answer engines.” This transition from Search Engine Optimization (SEO) to Answer Engine Optimization (AEO) represents a fundamental change…