Chagee Aims to Become the Starbucks of the East 霸王茶姬想做东方星巴克

Another story of business innovation model from a rising brand Chagee from China. Tea, from a distance, represents culture and history; up close, it might just be the cup of tea in your hand. This illustrates tea’s significance as both a continuation of history and a part of everyday life. To continue promoting the economic, social, and cultural value of tea, “International Tea Day” emerged, becoming a key moment for new tea beverage brands to showcase their development.